One of the corporate growth strategies of Estee Lauder Inc. that I mentioned is constantly developing new products. This is true for Clinique.Clinique is constantly introducing new products and in that way increasing sales. Clinique was for a long time primarily focused on skin-care products such as face creams, facial cleansers and tonics. Today Clinique's product mix is much more diverse. Now, Clinique has a much wider range of hair-care products , but also has started to expand the production of high-quality decorative make-up and fragrances. The most recent product line that Clinique introduced is the new mens skin care product line. (Wikipedia,
Clinique)
Not only is Clinique introducing new product lines, Clinique is also using a line-filling strategy and adding new products into existing product lines. For instance they make moistuirizing cream for dry, oily, senstive skin, and recently for dehydrated, reactive skin.
Clinique launches strong with new product, by immediately appealing to customers.
references:
Clinique)
Not only is Clinique introducing new product lines, Clinique is also using a line-filling strategy and adding new products into existing product lines. For instance they make moistuirizing cream for dry, oily, senstive skin, and recently for dehydrated, reactive skin.
Clinique launches strong with new product, by immediately appealing to customers.
references:
Bearden, Ingram, LaForge(2001). Marketing: Principles and Perspectives, 3rd edition, McGraw- Hill/ Irwin
Author unknown, Wikipedia, Clinique. Retrieved October 23, from http://en.wikipedia.org/wiki/Clinique
picture- Retrieved 25, October from http://www.alevosiy.com/magazine/archives/clinique_look_2.jpg
