Product components
Quality
Cliniques products are known for their high quality. The reason they are so high in quality is the fact that the company uses high technology in the production of the cosmetics and also uses special ingredients. Today's consumers insists upon quality, especially if cosmetic products are concerned. Clinique has achieved that there name alone is connected with high quality.
Design
Clinique's design has stayed the same for many years, but now Clinique is starting to redesign the packages of some products. ( Wikipedia, Clinique) Clinique has a simple yet recognizable design and logo, which attract many customers
Customer service
Clinique pays great attention to the importance of customer service. Their service just like their products are high quality. This gives Clinique a competitive advantage compared to other companies that don't realize how important good customer service is. Good customer service can help create customer loyalty.
Clinique's salepeople have to be very professional and must provide customers with specific information about their products and be able to give advice about skin types and skin care.
references:
Bearden, Ingram, LaForge(2001.).Marketing: Principles and Perspectives, 3rd edition, McGraw- Hill/Irwin
Author Unknown, Wikipedia-Cinique. Retrieved 23, October from http://en.wikipedia.org/wiki/Clinique
Quality
Cliniques products are known for their high quality. The reason they are so high in quality is the fact that the company uses high technology in the production of the cosmetics and also uses special ingredients. Today's consumers insists upon quality, especially if cosmetic products are concerned. Clinique has achieved that there name alone is connected with high quality.
Design
Clinique's design has stayed the same for many years, but now Clinique is starting to redesign the packages of some products. ( Wikipedia, Clinique) Clinique has a simple yet recognizable design and logo, which attract many customers
Customer service
Clinique pays great attention to the importance of customer service. Their service just like their products are high quality. This gives Clinique a competitive advantage compared to other companies that don't realize how important good customer service is. Good customer service can help create customer loyalty.
Clinique's salepeople have to be very professional and must provide customers with specific information about their products and be able to give advice about skin types and skin care.
references:
Bearden, Ingram, LaForge(2001.).Marketing: Principles and Perspectives, 3rd edition, McGraw- Hill/Irwin
Author Unknown, Wikipedia-Cinique. Retrieved 23, October from http://en.wikipedia.org/wiki/Clinique
