Clinique uses different sales promotion techniques in order to increase public acceptance and interest in their products. Clinique's most frequently used sales promotion techniques are contests and sweepStakes, and premiums.
One example of a sweepStake took place recently, when people could take a survey on Clinique's website to see if they qualified for Clinique's Beauty Bootcamp. Contestants that qualified automatically received Clinique's new Acne Solution Clear Skin System and then were entered in a competition to win a Total Celeb Makeover or an Apple MacBook.
An example of the sales promotion technique premiums is Clinique Bonus Time. In certain periods of the year Clinique offers certain gifts to customers with every purchase. This technique works very well, is very popular and stimulates sales, but also attracts new customers.(http://www.clinique.com/)
Clinique uses other techniques also, such as coupons, samples etc., with the goal to increase sales, and attract new customers.
One example of a sweepStake took place recently, when people could take a survey on Clinique's website to see if they qualified for Clinique's Beauty Bootcamp. Contestants that qualified automatically received Clinique's new Acne Solution Clear Skin System and then were entered in a competition to win a Total Celeb Makeover or an Apple MacBook.
An example of the sales promotion technique premiums is Clinique Bonus Time. In certain periods of the year Clinique offers certain gifts to customers with every purchase. This technique works very well, is very popular and stimulates sales, but also attracts new customers.(http://www.clinique.com/)
Clinique uses other techniques also, such as coupons, samples etc., with the goal to increase sales, and attract new customers.
References:
Bearden, Ingram, LaForge(2001). Marketing:Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin
Author Unknown, Bonus Time. Retrieved December 30, from http://www,clinique.com/
Picture- Retrieved January 2, from http://images.mallfinder.com/
