Clinique pays a lot of attention to personal selling. Not only is personal selling an important advertising technique for Clinique, but it also helps create a positive image and brand loyalty.
Clinique's salespeople as I mentioned, are specially trained to understand and recognize customer's skin types and to give them skin-care advice by recomending certain Clinique products that suit them the best. This has a specific and positive affect on customers because they feel that Clinique cares about helping them by having an individual approach to every customers needs.
The employees that sell Clinique's products to customers are called Clinique Consultants. They are service oriented and have good communication skills. They are recognizable because they wear Clinique's specific white lab coats.
Education Managers are also Clinique's employees and their job is to provide Consultants knowledge about products and how to present their products to customers. Education Managers teach Consultants service and selling skills that are necessary to meet Clinique's standards.( www.clinique.com)
Clinique's salespeople as I mentioned, are specially trained to understand and recognize customer's skin types and to give them skin-care advice by recomending certain Clinique products that suit them the best. This has a specific and positive affect on customers because they feel that Clinique cares about helping them by having an individual approach to every customers needs.
The employees that sell Clinique's products to customers are called Clinique Consultants. They are service oriented and have good communication skills. They are recognizable because they wear Clinique's specific white lab coats.
Education Managers are also Clinique's employees and their job is to provide Consultants knowledge about products and how to present their products to customers. Education Managers teach Consultants service and selling skills that are necessary to meet Clinique's standards.( www.clinique.com)
References:
Bearden, Ingram, LaForge(2001). Marketing: Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin
Author Unknown, Employment, Retreived January 2, from http://www.clinique.com/customerservice/employment.tmpl
picture- http://www.mycedarchest.com/
