14. ELECTRONIC COMMERCE

Clinique was one of the first cosmetic companies to launch a website in 1996, and the first cosmetic company to offer online shopping at their website http://www.clinique.com/ in 1998. Their website offers a convenient and simple way to purchase their wide range of products, including skincare products, make-up and fragrances.
Clinique online shopping was created as a response to the growing number of women using the Internet. Clinique predicted that the number of women using the Internet and shopping online would increase in the following years which is why they quickly reacted to this new trend and created an online store. The Clinique online store offers not only a fast and easy way to buy products, but also offers other services with the goal to build and maintain relationshilps with customers. These special services include personalized information for every customer and personalized product recommendations. The website sends e-mails to customers regularly about about new products and about sales promotions. Another interesting fact about Clinique's online store is that the site remembers registered users' skin types and color preferences every time they visit the online store.(http://www.findarticles.com/)

References:
Bearden, Ingram, LaForge(2001). Marketing: Principles and Perspectives, 3rd edition, McGraw-Hill/Irwin
Author Unknown, Clinique's web site puts a new face on beauty retailing. Retrieved January 2, from http://findarticles.com/