četvrtak, 3. siječnja 2008.

14. ELECTRONIC COMMERCE

›
Clinique was one of the first cosmetic companies to launch a website in 1996, and the first cosmetic company to offer online shopping at the...
srijeda, 2. siječnja 2008.

13. PERSONAL SELLING AND SALES MANAGEMENT

›
Clinique pays a lot of attention to personal selling. Not only is personal selling an important advertising technique for Clinique, but it a...

12. CONSUMER SALES PROMOTION

›
Clinique uses different sales promotion techniques in order to increase public acceptance and interest in their products. Clinique's mos...
nedjelja, 30. prosinca 2007.

11. ADVERTISING AND PUBLIC RELATIONS

›
Clinique's advertising strategy consists of targeted advertising and personal selling. 90% of Clinique's budget for advertising is u...

10. MARKETING CHANNELS

›
Since Clinique is a high-end cosmetic company, they must use marketing channels that enhance that image. Clinique uses a selective distribut...

9. PRICE DETERMINATION AND PRICING STRATEGIES

›
Clinique's main pricing objective is to communicate quality and value through it's pricing strategy. Clinique's target market ar...

8. PRODUCT DEVELOPMENT

›
Because Clinique is a cosmetic company that emphasizes on technology and carefully selected ingredients, they create and develope their skin...
ponedjeljak, 29. listopada 2007.

6. PRODUCT AND SERVICE CONCEPTS

›
Product components Quality Cliniques products are known for their high quality. The reason they are so high in quality is the fact that the ...

7. PRODUCT AND SERVICE STRATEGIES

›
One of the corporate growth strategies of Estee Lauder Inc. that I mentioned is constantly developing new products. This is true for Cliniqu...

5. MARKET SEGMENTATION AND TARGETING

›
Market segmentation Clinique focuses on individual needs, skin types and age, and then segments the market accordings to those factors. Cl...